INCREASE VISIBILITY

Post Consistently

What we do:

RapidSoft makes it easy for leasing staff to stay on top of their daily Craigslist posts. All members of your leasing team receive convenient email reminders that link directly to floor plan ads that are ready-to-go! Each ad contains pre-populated pricing, availability, and floor plan information, pre-formatted in HTML, so it’s quick and easy to post. A preset weekly posting schedule automatically rotates floor plans based on availability, ensuring a unique ad is scheduled for every post.

Why it works:

The key to more leads is a constant, varied presence on Craigslist. Posting multiple times a day ensures your property’s ads stay at the top of the list, while reminders and shared postings ensure no one on your team forgets to post. Hundreds of variations keep every ad different and unique, further reducing the danger of flagging or ghosting.

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MAKE FOLLOW-UP EASY

Lead Tracking Integration

What we do:

Capture lead responses: RapidSoft captures all information submitted by your prospect, including name, email address, phone number and any comments.

Reformat prospect data: RapidSoft checks your lead tracking settings and reformats the content into the fields required by your lead tracking software.

Submit to lead tracking: RapidSoft submits the final guest card to your lead tracking software.

Why it works:

Automatically formatting prospect information for import to your lead tracking system means no leads fall through the cracks and your leasing staff can respond more quickly, without the hassles of manual or double entry. Faster follow-up means better lead to lease conversion.

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KEEP STAFF ACCOUNTABLE

Performance Reports

What we do:

RapidSoft tracks and records posting activity and lead numbers, sending simple easy-to-read performance reports to property managers, portfolio managers, and marketing directors on a weekly basis in PDF format.

Why it works:

Properties with effective oversight of posting activity produce greater Craigslist posting activity, and achieve higher response rates from their ads. Regionals and portfolio managers are better able to monitor how effectively ads are performing, and marketing directors can cut non-performing advertising channels to achieve occupancy rates with a lower marketing budget.

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